https://www.wordstream.com/blog/ws/2017/07/05/online-advertising-costs
Here’s a quick summary of our guide to online advertising costs:
Here’s a quick summary of our guide to online advertising costs:
- The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58.
- The average cost per action (CPA) in a Google advertising search campaign is $59.18.
- The most expensive keywords in Google advertising and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
- The average small business using Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns. That’s $100,000 to $120,000 per year.
- The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68.
- The typical CPM on Facebook Ads is around $10.
- The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising as the platforms gains in popularity.